Holly Chan

Associate Director, Sinclair Group

Holly has a quiet voice, yet her ability to command the conversation is proven in her many years of PR success. A multiple award-winning PR professional, she has been honoured with individual awards at the Hong Kong PR Awards, Marketing magazine’s PR Awards and the Mumbrella Awards Asia, and continues to build her standing in the industry with clever, creative work with wide-reaching impact. Holly joined Sinclair as a new graduate in 2012 and has successfully shown her savvy moving up the career ladder to a leadership position. Holly’s bold ideas and results-driven mindset guide her in creating strategic direction and implementing novel integrated PR campaigns. Her skills and years of agency experience have seen her take lead across sector, working with B2B and B2C brands in the travel and tourism, lifestyle, consumer goods, luxury, and culture sectors. At Sinclair, she takes the reins on key accounts, leading her team to success time and again.

Kevin Chu

Co-founder, Capsule Vault NFT Team

Kevin Chu is the Co-founder of Capsule Vault NFT Team. He was a Design Strategist at NASA Development of LEO (Low Earth Orbit) Economy Joint Project (2021) and a Big Data Analyst Team for Domino Taiwan (2021).

His sharing will focus on the design strategies for connecting NFT to brand management. By sharing his previous project on strategic communication of a social experiment, Absurd Arboretum, participants can gain rich insights on identifying potential areas and creating values for NFT.

Prashant Galani

Head of Digital Marketing (Asia Pacific), Cigna Worldwide Insurance Company

Prashant Galani is Head of Digital Marketing in Asia Pacific for Cigna. He has over a decade of experience in the field and enjoys the dynamism of it and all its learning opportunities. He believes that communicating through digital channels is the most efficient way in reaching a desired audience. A cute video can make people love your brand within minutes and a crisis can kill your brand within seconds. Therefore, we need to be extra cautious and strategic on how we use this digital space.

His sharing will provide insights into how corporate companies can rebuild trust with their audience and offer a factual-based communication environment amidst the boom of fake news, especially with the devastating impact of disinformation during COVID-19.

JC Ko

Assistant Professor, the Department of Interaction Design at the National Taipei University of Technology (NTUT)

JC Ko received his Ph.D. in Computer Science from National Taiwan University (NTU), and then received a postdoctoral fellowship from the National Science Council to work as a postdoctoral researcher at the Institute of Keio Media Design (KMD) at Keio University in Japan, and then studied in the GSP2014 Program at SingularityU in Silicon Valley. In 2015, he co-developed the 360VR camera LUNA project invested by HTC VIVEX Investment. In 2017, he started to actively participate in blockchain industry promotion and related projects development, assisting many enterprises to explore blockchain system, digital collectibles (NFT) distribution, crypto games, smart contracts and other projects. He has been verified as creators and collectors on many platforms such as MakersPlace, OpenSea, Rarible, KnownOrigin and Foundation, also as Binance NFTs first 100 Creators. He is now hosting a Top#1 Technology podcast show in Taiwan, “dAAAb in Tech", and continues to actively participate in the development of the Metaverse, with virtual Taiwan built-in.

His talk will focus on the opportunities provided by the metaverse and blockchain technologies for marketing communication.

James Lee

CEO, MomentX

James Lee is the founder and CEO of MomentX, a social metaverse combining the best of both Virtual Reality and blockchain technology. MomentX not only supports multi-chain applications but also is one of a select few VR-first metaverses, optimized for the Meta Quest (formerly known as Facebook Oculus Quest) platform which has the largest market share so that everyone can bask in the fascination of digital assets and realize the metaverse is not simply a pigment of their imagination. It enables creators by providing powerful tools that don’t require coding skills to activate. James started investing in virtual reality back in 2015. He has led a team generating over 200 VR instances and collaborated with well-known brands. He is one of the founders of TAVAR - the Taiwan Association for Virtual and Augmented Reality.
James' talk will focus on the opportunities for brands in the metaverse to engage with the audiences, highlighting the myriad of opportunities brands have compared to offline gaming. His talk will also touch on the role of NFTs and blockchain technologies as part of the communication process.

Gregory Liu

COO and Co-Founder, EchoX

Gregory is the COO and Co-Founder of EchoX. Before joining EchoX, Gregory embarked on his first business venture Vana Living, launching from zero, scaling to over 30 sales channels all over Taiwan, and making an annual revenue of 30 million during the very first year. Gregory then joined LeadBest, he assisted the company in entering South East Asia and helped client Acer Philippines become the market leader in the eSports industry. EchoX has won the best product experience, best product innovation and the jury’s prize of the 2020 Future Commerce award.

Yolanda Luo

Senior Strategic Planner, Grey Group Hong Kong

Yolanda is a highly versatile marketer with experience across PR, social, advertising and branding. She is currently at Grey Group leading creative and brand strategies for local and international clients including P&G, Marriott and Hong Kong Tourism Board.

She was previously affiliated with Ruder Finn planning integrated communications strategies for luxury, fashion and lifestyle brands such as Kering, Buccellati and more.

Yolanda is Committed to turning brand vision into intriguing narration at work. She is also a yogi, drummer, translator, photographer, and cheongsam advocate outside the office.

Ross Monaghan

Thought Leadership Advisor, IABC APAC

Ross is an award-winning academic, author and communication expert. He started his working life as a reporter in regional Australia before working in senior communication roles at BHP and Optus. He is a former CEO of the Australian Mobile Telecommunications Association. Now an academic at Deakin University, Ross teaches, researches and consults in the fields of communication, social media and emergency communication. He has worked with a range of commercial and government organisations, including Victorian, NSW and Queensland Government Departments, and the Australia Defence Force.

Adina Surdu

Client Director, Fire Without Smoke

Adina Surdu is client director at Fire Without Smoke, an agency that helps cover everything from trailers, videos, CG, animation, campaign strategy, planning, media recommendations, digital, print and product brand through to mobile, social media and apps. Adina has over 10 years of experience in global advertising agencies: leading teams, managing relationships and delivering award-winning integrated campaigns for brave brands that cut through the clutter. Her previous experience includes Health Insurance (Cigna International), Travel (Cathay Pacific Airways), Telecom (Vodafone), Tobacco (BAT & JTI brands) and Automotive (Goodyear).

Delicia Tan

CEO, Edelman Hong Kong

With more than 20 years of integrated marketing communications experience across the Asia Pacific, Delicia is a Senior Client Strategist for key regional and global clients. She currently serves as the global client leader for the Singapore Tourism Board and Tencent, anchoring their international and domestic communications efforts. She is also Edelman’s APAC Chair for Diversity, Equity and Inclusion.

She was previously the Managing Director of Client Innovation and Growth at Edelman Singapore, leading the 50-strong Reputation Practice. She has also led some of the firm’s largest global client relationships, serving as the Regional Client Relationship Manager for Samsung and GE, with a focus on Reputation Management and Consumer Engagement. She also spent three years as a Practice Leader at Edelman Beijing. There she directed Corporate Reputation, Consumer Engagement and issues mitigation initiatives for large global clients.

Delicia started her public relations career at the Singapore Tourism Board, building marketing communications campaigns in support of the Board’s economic objectives. Prior to joining STB, Delicia was with Singapore Health Services, where she drove branding and marketing efforts as well as Crisis Communications during the SARS outbreak. Delicia also spent three years honing her storytelling skills producing digital lifestyle news content for Singapore’s national newspaper, The Straits Times.

Based on the latest Edelman’s Trust Barometer 2022, Delicia will provide insights on how companies should establish their societal leadership while facing the decline of public trust.

Adrian Ts'o

Head of Strategy, DDB Hong Kong

Adrian joined DDB in 2015 and has since led strategic thinking on both local and regional enterprises. He was promoted to Head of Strategy in 2022, and co-leads DDB Hong Kong’s FTW unit, a global sub-brand of DDB that specializes in marketing in the e-sports and gaming arenas.

Born and bred in Hong Kong, Adrian was educated in the U.S. and has a BA in Political Science from the University of Wisconsin – Madison. His interests are eclectic and diverse, ranging from mixed martial arts to de-fi, from gaming to behavioural economics.

Yang Yi

CCO and Founder, JustPod

Mr. Yang Yi is the COO and the founder of JustPod, one of the first podcast production companies in China. He is also the host of GoLive (《去現場》) and the co-host LeftRight (《忽左忽右》). He used to be a managing editor of Yicai （第一財經電視）. JustPod mananges over 15 Chinese podcast programs and provides services of corporate podcast production.

His sharing will shed light on the development of corporate thought leadership through audio communication means. Also, he will pinpoint the opportunities and risks of employing KOLs in this process while outlining the differences in KOL usage between western countries and China.

Xinzhi Zhang

Assistant Professor, Department of Interactive Media at Hong Kong Baptist University

Dr. Xinzhi Zhang is an Assistant Professor in the Department of Interactive Media at Hong Kong Baptist University. His research focuses on comparative political communication, digital journalism, health communication, and digital humanities, using computational methods, online experiments, and comparative social surveys. His work has appeared in top-tier journals such as Social Science Computer Review, Computers in Human Behavior, Health Communication, Digital Journalism, International Journal of Communication, Policy & Internet, and Journalism. He was awarded two competitive research grants under the General Research Fund (GRF) from the Research Grants Council (RGC) of the Hong Kong SAR (in 2019 and 2020, respectively). He was also awarded a grant from the Public Policy Research Funding Scheme (PPR) from the Policy Innovation and Co-ordination Office (PICO) of the Hong Kong Government (2021). He serves as the Editorial Board Member of Digital Journalism, a high-impact journal in digital journalism studies and computational social science and interactive media research. He is the recipient of HKBU’s Performance Award as Young Researcher in 2021.

He is the Programme Director of MSc in AI and Digital Media (2019 - present). He has served as one of the founding members—and later the Programme Director—of the Data and Media Communication Concentration (2017 - 2019).

His talk will introduce several cutting-edge AI and interactive media applications for public communication. It focuses on significant research design and analytical approaches to understand people’s attitudes and communication behaviours on digital media during public communication campaigns. It reviews the advantages and pitfalls in the pipeline of digital data collection, processing, and analysis. Finally, the talk introduces computational methods for communication decision-making and storytelling.

Yi-Ru Regina Chen

Department of Communication Studies, HKBU

Scott Hsia

General Manager, Data & CRM, isobar Taiwan

More than 20 years of consumer data journey design, digital and social-CRM strategy, and CR-Marketing experience. Scott specializes in consumer motivation journey model design, consumer data decision eco-system integration to help brands renew consumer loyalty and focus on creating a unique brand CRM strategy and consumer centric communication platform with data creativity and most innovative mar-tech solutions. Scott believes that only through link up the ability between Data logical and emotional creative strategy, which can synthesis the most powerful and competitive CR-Marketer gene.

Ricky Lam

Managing Director, Havas Creative, Hong Kong

With more than 20 years of agency experience in Hong Kong and Mainland China, Ricky is currently the Managing Director of Havas Creative Hong Kong. Ricky has extensive experience in brand building, marketing, and integrated communications planning for clients in FMCG, banking and finance, media and entertainment, retail, real estate, and public utility sectors. Ricky is also an Executive Committee member of HK4As, he takes an active role in fostering the continued growth of the industry and nurturing young talents.

Ross Monaghan

Thought Leadership Advisor, IABC APAC

Ross is an award-winning academic, author and communication expert. He started his working life as a reporter in regional Australia before working in senior communication roles at BHP and Optus. He is a former CEO of the Australian Mobile Telecommunications Association. Now an academic at Deakin University, Ross teaches, researches and consults in the fields of communication, social media and emergency communication. He has worked with a range of commercial and government organisations, including Victorian, NSW and Queensland Government Departments, and the Australia Defence Force.

Sofia Yip

Head of Brand, Edelman Hong Kong

Sofia is a strong, award-winning communications consultant who believes in the power of storytelling in problem-solving and business transformation. As Director at Edelman Hong Kong, Sofia drives innovative client service through a combined global client strategist and reputation advisory approach. Sofia aspires to proactively connect the voice, ideas and vision of young people in Hong Kong for the betterment of the future industry. She sits on the board of industry association PRHK as the Chair of Education & Mentorship, and she is an Adjunct Lecturer at The Chinese University of Hong Kong. With a natural drive and desire to create and succeed, Sofia was named “Women to Watch APAC” by Campaign-Asia in 2021.

Alexa Bautista

English Copywriter, Sinclair

A Hong Kong-born and bred writer, poet, videographer and singer, Alexa is always looking for new outlets to express her creativity. Having worked across a range of industries in Hong Kong, from F&B and property to events and travel, she has gained broad expertise in content creation, marketing strategy, and trend analysis.

Alexa graduated from the University of Hong Kong with a BA in Comparative Literature. When not working on her poetry anthology, Alexa enjoys reading, eating good food, and staying active with HIIT classes and hiking.

Cynthia Lu

Assistant Account Executive, BlueCurrent

Cynthia is an Assistant Account Executive at BlueCurrent Hong Kong. She specializes in building brands and corporate communication through different media channels. Cynthia has worked for a diverse field of clients and campaigns in finance, technology, lifestyle and fashion. She is experienced in content development, reputation management, social media management and DE&I campaign development with unique insights, helping brands strengthen their business impact, connect with their stakeholders, and enhance their reputation.

Cynthia was the runner-up in this year’s Hong Kong PR Young Lions competition.

Angel Ou

Account Executive, BlueCurrent

Angel Ou graduated from City University of Hong Kong majoring in Translation. She has 4 years of working experience with media and communication background. Angel has a passion for storytelling, content creation and account servicing, covering a wide range of industries including lifestyle, fashion, tech, etc. As a bookworm and cinephile, she is always curious about the latest trend and hopes to gain more inspiration from the creative minds.

Wayne Tang

Art Director, Ogilvy HK

Wayne has an advertising design bachelor's degree graduate from OCADU. He enjoys watching a lot of anime and manga in his spare time for inspiration. His most recent recommendation is Chainsaw Man. Wayne has been in the advertising field for four years. He is proficient in working with local insights and bringing value to brands. He believes advertising is more than just ads, it should be helping brands to create a better environment, and a better culture.

Cannan Wong

FleishmanHillard

Cannan Wong joined FleishmanHillard as an Account Manager in 2021, specializing in financial communications, campaign planning and media relations. She has previously worked at several PR agencies, where she provided media advise, content development and event management services to international clients across finance, technology, travel and F&B industries.

Ms Wong holds a master’s degree in media communications at Goldsmiths, University of London.

Nicholas Wong

Art Director, Ogilvy HK

Nicholas describes himself as not just another art director, from Ogilvy Hong Kong. He started making cool things in 2019. He has moved from a local agency to a global agency. He is always ready for the challenge, honoured to be the winner of Young Kam Fan 2021 and a competitor in Cannes Young Lions in 2022. Nicholas is still looking for more awards. Last but not least, Nicholas describes himself as a daydreamer and a thinker who enjoys taking a nap as a source of inspiration.