Project team: Professor Kara Chan (leader), Professor Noel Siu, Professor Gina Lai,
and Mr. Chak Hee Lo.
This project was fully funded by UGC’s Special Grant for Strategic Development of Virtual Teaching and Learning, Project title: Building the Capacity of Research-Informed Teaching and Learning in the Virtual T&L Context, 2021-22.
Case 4
Prof. Noel Siu, Dr. Candy Ho, Dr. Tracy Junfeng Zhang, and Dr. Fred Yim
Marketing
Implementing a GE Capstone research project on children as smart consumers
Kara CHAN
U Choose Awards: A high impact marketing research and community engagement project
James MEAD and Steven LEMAY
Spencer Chan Pak Yiu participated in a study on bus advertising
Spencer CHAN Pak Yiu
Vania Kwok Wing Yan participated in GE Capstone research project on children as smart consumers
Vania KWOK Wing Yan
Issac Lui Tin Nok participated in a field experiment related to marketing of museums
Issac LUI Tin Nok
Lyn Zeng Yuxuan participated in a study on MTR advertising
Lyn ZENG Yuxuan
Cora Zhu Zijin participated in a field experiment related to marketing of museums
Cora ZHU
Nicole Mak Cheuk Ying and Eugene Wan Cheuk Lai participated in a study of public service advertisements on the MTR
Nicole MAK and Eugene WAN
Course-based research empowers students in both knowledge generation and in taking responsibility for learning (Harland and Wald, 2018). With this in mind, this website was designed to help build the capacity of research-informed teaching and learning through the sharing of instructors at HKBU and other universities implementing undergraduate research design. It also documents some of the students’ learning journeys regarding their experience of course-based research.
This project was fully funded by UGC’s Special Grant for Strategic Development of Virtual Teaching and Learning, Project title: Building the Capacity of Research-Informed Teaching and Learning in the Virtual Teaching & Learning Context, 2021-22.
Department of Communication Studies
Department of Marketing
Department of Sociology
Project assistant
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