4th ICH Forum · 18–19 September 2026 · HKBU Campus, Hong Kong, SAR Enquiries: (ENG) ichcai@hkbu.edu.hk | (CHI) icci-icid@sjtu.edu.cn
The 4th Forum · 18–19 Sep 2026 · Hong Kong, SAR

Digital Dissemination
and Innovative Development of
Intangible Cultural Heritage

Strategic Communication, Innovation, and Global Engagement in the AI Age.

HKBU Campus, Hong Kong, SAR
Programme

Conference Programme 會議議程

58Paper Presentations
12Thematic Panels
4Presentation Slots
2Days
Main Conference Programme

Programme at a Glance 主會議議程

Day One

Friday, 18 September 2026

08:50 – 09:20Registration報到
09:20 – 10:00Opening Ceremony and Performance開幕典禮及表演
10:05 – 10:55Keynote Speech主旨演講
11:25 – 12:40Plenary Session I (Panels 1A – 1C)分組論文發表 I(Panel 1A – 1C)
12:40 – 14:25Lunch午餐
14:30 – 16:30Academic–Professional Panel DiscussionCVA1022學界—業界圓桌討論
From Cultural Heritage to Cultural Connection: Strategic Communication, Intelligent Media, and Place-Based Engagement
16:40 – 17:55Plenary Session II (Panels 2A – 2C)分組論文發表 II(Panel 2A – 2C)
18:30Gala Dinner (Tsim Sha Tsui East)晚宴(尖東)

Day Two

Saturday, 19 September 2026

09:30 – 10:45Plenary Session III (Panels 3A – 3C)分組論文發表 III(Panel 3A – 3C)
10:45 – 11:00Break小休
11:00 – 12:15Plenary Session IV (Panels 4A – 4C)分組論文發表 IV(Panel 4A – 4C)
12:15 – 12:30Closing閉幕CVA1022
12:30 – 13:30Lunch午餐
14:00 – 17:00Hong Kong ICH Field Trip香港非遺考察
Plenary Panel Presentations

Panel Presentation Schedule 分組論文發表議程

Day One Friday, 18 September 2026

Plenary Session I · 分組論文發表 I

Slot 1 · 11:25 – 12:40

Three Parallel Panels
Panel 1AEN
AI, Materiality and Embodiment in ICH

English Panel

CVA1022
 ·  Chair: Florin Serban, Hong Kong Baptist University
 ·  Discussant: Stephanie Tsang, Hong Kong Baptist University
  1. EN
    The Return of the Body in the Digitisation of Intangible Cultural Heritage: The Design and Dissemination of Shadow Puppetry Based on Embodied Interaction

    Luo Tongyu, Hunan Normal University

  2. EN
    Artificial Intelligence-Driven Interactive Experiences for Global Dissemination of Suzhou Songjin Brocade: XR, AIGC, and Digital Quantification in Intangible Cultural Heritage

    Zhuo Chen, King's College London

  3. EN
    Human–AI Co-design and Cultural Adaptation: A Quantitative Evaluation of Generative AI for Fengxiang Woodblock New Year Print Visual Design

    Ben Liu, Communication University of China

  4. EN
    Real or Generated? Experimental Study on the Differences in Public Engagement Between AI-Generated and Manually Created Intangible Cultural Heritage Content

    Yi Xue, Shanghai Jiao Tong University

  5. EN
    How Can Tactile Imagination Lead to Ethical Empathy? Rethinking the Materiality of the "Immaterial" in Digital ICH Interaction

    Xuege Jiang, Tongji University; Li Zhang, Tongji University

Panel 1BEN
AI and Cultural Heritage: Cross-Cultural Perspectives

English Panel

CVA932
 ·  Chair: Ken Chu, Hong Kong Baptist University
 ·  Discussant: Hui Ye, Hong Kong Baptist University
  1. EN
    The Empathy Algorithm: Cross-Cultural Reception of AI-Augmented Eurasian Heritage Vlogs among Chinese Gen Z

    Lin Hao, Belarusian State University; Yunlu, Belarusian State University

  2. EN
    Emotional Mirroring and Cultural Imagination: A Comparative Study on the Cross-Cultural Communication of Intangible Cultural Heritage Short Videos

    Lihao Chan, Wuhan University; Xiaohan Tu, Wuhan University; Chuqiao Wang, Wuhan University

  3. EN
    Mediated Construction of Intangible Cultural Heritage Urban Image through Digital Empowerment: A Case Study of Chaoshan Yingge Dance and She County Fish Lanterns

    Ling Tang, San Jiang University

  4. EN
    Youth Participation in Digital Dissemination of Intangible Cultural Heritage: Practice-Led Case Studies from Hangzhou

    Mei Ching Amy Tsang, Hong Kong Baptist University

  5. EN
    From Frame to Feeling: A Research on the Influence Mechanism of Intangible Cultural Heritage Information Framework Types on Consumer Purchase Intention

    Xinyan Zhang, Shanghai Jiao Tong University

Panel 1C中文
Cultural Narratives and AI in Chinese ICH

中文 Panel

CVA110
 ·  Chair: Jingshi Kang, Hong Kong Baptist University
 ·  Discussant: Anfan Chen, Hong Kong Baptist University
  1. 中文
    敍事共情對文旅融合意願的AI中介機制研究——基於 "江不獨"的遮掩效應檢驗

    尹政凱,吉林動畫學院;楊興帥,吉林動畫學院

  2. 中文
    抽取、轉譯、融合:AI漫劇中非遺符號的活態接駁機制研究

    錢燁夫,上海交通大學文化創意產業學院

  3. 中文
    在華留學生在北京中軸線國際傳播中的角色、生成與傳播機制研究

    袁欽,中國傳媒大學;王林靜,中國傳媒大學;張婧淳,湖南大學

  4. 中文
    算法、情感與文化翻譯:數字平台時代非遺跨文化傳播中的原真性重構

    陳文昱,吉林藝術學院;韓冰,吉林藝術學院

  5. 中文
    "像傳統"何以為"真":生成式人工智能時代非遺原真性的算法化

    李晨,安慶師範大學

Plenary Session II · 分組論文發表 II

Slot 2 · 16:40 – 17:55

Three Parallel Panels
Panel 2AEN
Youth Engagement and Digital Platforms in ICH

English Panel

CVA1022
 ·  Chair: Elina Tackova, Hong Kong Baptist University
 ·  Discussant: Jos Bartels, Hong Kong Baptist University
  1. EN
    Motivations for Youths' Intangible Cultural Heritage Sharing on Douyin: A Hybrid PLS-SEM and fsQCA Approach

    Jia Hu, Yangzhou University

  2. EN
    Where Intangible Cultural Heritage Meets Game: Meaning Negotiation and Cross-Cultural Reception in Where Winds Meet

    Jiayi Wang, China Agricultural University

  3. EN
    Involuntarily Mediatized Third Place: Sustaining the Intangible Cultural Heritage of Qinqiang Opera in Post-Industrial Communities in China

    Xin Wenjuan, Sichuan International Studies University; Zhang Yong, Sichuan International Studies University

  4. EN
    Narrating Intangible Cultural Heritage on Short-Video Platforms: The Case of Molten Iron Fireworks

    Mingxi Du, Guangxi University; Xinyu Li, Guangxi University; Xinni Zhong, Guangxi University; Linyan Zhang, Guangxi University

  5. EN
    Contested Heritage: An Analysis of China's Intangible Cultural Heritage (ICH) Ownership Disputes in East Asia

    Sheng Zou, Hong Kong Baptist University

Panel 2BEN + 中文
AI-Driven Cultural Heritage Preservation

Mixed Panel (EN + 中文)

CVA504
 ·  Chair: Oscar Zhou, University of Kent
 ·  Discussant: Lola Xie, Hong Kong Baptist University
  1. EN
    A Style Transfer Method for Miao Embroidery Patterns Based on Improved CycleGAN

    Yuxin Wen, Guizhou University

  2. EN
    Fashioning Heritage: A Comparative Study of Intangible Cultural Heritage Translation in Ralph Lauren and EP YAYING

    Taoyuan Zhu, Donghua University

  3. 中文
    模因理論下人工智能輔助壁畫修復的路徑探究——以漢代畫像磚為例

    朱昕怡,南通大學

  4. EN
    When AI Represents Intangible Heritage: Schema Congruity and Perceived Authenticity

    Yuan Yuan, Beijing Normal-Hong Kong Baptist University; Yi Xie, Beijing Normal-Hong Kong Baptist University

  5. EN
    Reconstructing Intangible Cultural Heritage IP Through Contemporary Discourses on Social Media Platforms: A Cross-Platform Study of Gongcheng Oil Tea

    Mingxi Du, Guangxi University; Aoxue Bi, Guangxi University; Zongtao Huang, Guangxi University; Yang Hu, Guangxi University

Panel 2C中文
Digital Mediation and Multimodal Translation

中文 Panel

CVA110
 ·  主持人:陳怡如,香港浸會大學
 ·  點評人: 黃磊,香港浸會大學
  1. 中文
    從具身知識到媒介化知識景觀——傳統技藝類非遺短視頻的多模態轉譯機制

    李鸞瑩,遼寧大學

  2. 中文
    本真性困境與傳播風險:基於生成式人工智能模型生成蘇繡圖案的實證研究

    熊蕾,武漢紡織大學傳媒學院;章伊諾,武漢紡織大學

  3. 中文
    藝術療愈視角下的非遺紋樣數字化重構方法及其干預效果——以上海羅涇十字挑花為例

    王黎,中國傳媒大學新聞學院

  4. 中文
    非遺何以可感:數字視聽媒介中的跨文化轉譯與中華文化想象生產

    甘霖,北京外國語大學

Day Two Saturday, 19 September 2026

Plenary Session III · 分組論文發表 III

Slot 3 · 09:30 – 10:45

Three Parallel Panels
Panel 3A中文
Heritage Transmission in the Age of Platforms and Digital Archives

中文 Panel

CVA504
 ·  主持人:陳怡如,香港浸會大學
 ·  點評人:孫捷,東華大學
  1. 中文
    手機裏的 "手藝人":非遺傳承人媒介可供性感知的生命歷程演變

    張海日,科爾沁藝術職業學院

  2. 中文
    從戲台到平台:戲曲類非遺網絡直播的歷史演進、類型分化與特徵歸納

    高洋,山東大學

  3. 中文
    生命本體轉向:非遺傳承人數智生命庫的理論建構與實踐路徑

    何逸帆,長江大學;孫鵬飛,長江大學

  4. 中文
    生成式人工智能賦能非遺跨境傳播的文明表達與文化中介功能——基於廣西—東盟數字文旅實踐的分析

    王亞楠,廣西大學新聞與傳播學院;韋佳圓,廣西大學

  5. 中文
    情感可供性視角下華縣皮影戲跨文化傳播的平臺差異化感知機制研究

    沈安瀾,上海交通大學

Panel 3B中文
Generative AI and the Remaking of Heritage Images

中文 Panel

CVA110
 ·  主持人:龍靖宜,廣東開放大學
 ·  點評人:張放,四川大學
  1. 中文
    符號脱域與語義空轉:AIGC 數字傳播中壯錦視覺符號的本真性危機與重構路徑

    農心藝,廣西大學

  2. 中文
    AIGC 生成非遺圖像的視覺相似性與文化原真性邊界研究:以梁平木版年畫門神圖像為例

    劉騰,四川美術學院

  3. 中文
    算法下的意義遷移:AIGC文化遺產的意義重構與受眾接受研究

    Xue Zifan (Farrun),華中科技大學

  4. 中文
    AIGC 技術賦能非遺音樂傳播:基於少數民族 Z 世代獨立音樂人使用AI視頻的實證研究

    白燁,遼寧大學新聞與傳播學院

  5. 中文
    從修辭到話語:基於生成性與平台化傳播的AI影像文化轉譯研究

    趙習策,香港浸會大學(珠海)

Panel 3C中文
Cultural Branding, Value Creation, and Digital Empowerment in ICH

中文 Panel

CVA1022
 ·  主持人:張博文,南方科技大學
 ·  點評人:陳能軍,南方科技大學
  1. 中文
    當蘇繡被機器複製:非遺活化中手工勞動的角色再定位

    劉姝秀,上海交通大學媒體與傳播學院;王子倫,上海交通大學媒體與傳播學院;薛可,上海交通大學媒體與傳播學院 / 上海交大學文化創意產業學院

  2. 中文
    雙軌編碼與多元解碼:中國非遺服飾品牌出海的 "中華性" 建構與跨文化轉譯

    塗縱宇,中國傳媒大學;楊淋,中國傳媒大學;冷之行,暨南大學

  3. 中文
    從 "醫" 到 "禮":物質文化視角下壯醫藥的公共外交實踐

    姚詩情,廣西大學新聞與傳播學院

  4. 中文
    數字智能場景下非遺博物館高質量顧客體驗滿意度影響因素

    趙天禕,東南大學經濟管理學院

  5. 中文
    數智時代面向文化傳播的鳥蟲篆文化信息解構與數字化活化設計研究

    吳炬衡,皇家藝術學院;童鋭博,中南財經政法大學

Plenary Session IV · 分組論文發表 IV

Slot 4 · 11:00 – 12:15

Three Parallel Panels
Panel 4A中文
Interface, Authenticity, and Immersive Mediation in ICH

中文 Panel

CVA110
 ·  主持人:花敏,上海交通大學
 ·  點評人:範小青,中央民族大學
  1. 中文
    非物質文化遺產數智傳播的界面重構、價值升維與風險應對

    王子倫,上海交通大學媒體與傳播學院

  2. 中文
    人工智能介入下非物質文化遺產原真性結構的重構機制研究——基於蜀繡的生產邊界、意義生成與價值分層分析

    何苗,成都錦城學院

  3. 中文
    海外虛擬主播跨文化敍事路徑及其受眾接受度

    胡曉娟,大連理工大學

  4. 中文
    從活化石到新場域:撮泰吉虛擬現實沉浸體驗設計研究

    李瑞陽,貴州大學

  5. 中文
    生成式AI 作為導覽工具:非遺數字傳播的機遇與邊界

    王昭,暨南大學

Panel 4B中文
Empathy, Narratives, and Digital Circulation in ICH

中文 Panel

CVA1022
 ·  主持人:王鈞,上海交通大學
 ·  點評人:陳世華,南昌大學
  1. 中文
    文化出海視域下非遺數字化全鏈路傳播模式構建——基於 "三環AI-COC模型" 的案例研究

    鄧婷婷,浙江理工大學

  2. 中文
    基於共情的中醫藥短視頻跨文化敍事策略及其受眾接受

    包雅文,北京師範大學

  3. 中文
    一切遠行為了回歸——非遺創新設計的跨文化共情傳播與「符號供給鏈」建構

    蘇柯諾,深圳大學文化產業研究院

  4. 中文
    超越沉浸:數字技術模態對非遺感知的影響研究

    葉楓,上海交通大學;薛可,上海交通大學;時偉,上海交通大學

  5. 中文
    智能媒體時代非遺短視頻的傳播設計研究——以湘潭紙影為例

    章楊,深圳大學;楊裕涵,四川大學

Panel 4C中文
Digital Narratives and ICH

中文 Panel

CVA504
 ·  主持人:曾姿穎,香港浸會大學
 ·  點評人:鄭素俠,鄭州大學
  1. 中文
    算法邏輯下的本真性位移:紫砂壺非遺直播的價值敍事重構與實踐反思

    姜若雅,上海交通大學文化創意產業學院

  2. 中文
    不可讓渡的身體智慧:AI時代非遺數字化保護與傳播邊界研究——以成都銀花絲 "平填花絲" 工序為例

    田韻真,成都大學

  3. 中文
    智能時代高中非遺設計轉譯的教育機制——基於東華大學研培實踐的案例分析

    周雅雯,東華大學服裝與藝術設計學院;黃更,東華大學服裝與藝術設計學院

  4. 中文
    數智化再構文化遺產保護的新圖景:理論釋構、機理推演與行動迭代

    朱雨瀟,上海交通大學

Featured Voices

Keynote & Panel

A distinguished keynote speaker and an academic-professional panel will anchor the two days of programming, exploring how Intangible Cultural Heritage can thrive in an age shaped by intelligent media.

Keynote Speaker
Associate Professor Natalia Grincheva
Keynote Speaker

Natalia Grincheva

School of Creative Industries, LASALLE, University of the Arts Singapore

Keynote Talk Digital Soft Power of Heritage Media in the Age of AI

Associate Professor Natalia Grincheva is 2026 Digital Statecraft Academic Cambridge Fellow, Leader of the Culture Futures Lab and the Head of the Arts Management at LASALLE, University of Arts Singapore. She also serves as Honorary Senior Research Fellow in the Digital Studio at the University of Melbourne. She is a leading Digital Humanities scholar and practitioner who specialises in data-driven cultural policy and diplomacy. Her work actively shapes the emerging field of digital statecraft, bridging the gap between cultural insight and data-driven governance. Her career spans from foundational work on UNESCO's 2005 Convention to pioneering the Data To Power platform. Assoc. Prof. Grincheva is the author of three monographs: Geopolitics of Digital Heritage (Cambridge University Press, 2024), Museum Diplomacy in the Digital Age (Routledge, 2020), and Global Trends in Museum Diplomacy (Routledge, 2019). She is currently working on a new monograph, Digital Soft Power of Heritage Media, forthcoming with Cambridge University Press.

Academic-Professional Panel

Panel title

From Cultural Heritage to Cultural Connection: Strategic Communication, Intelligent Media, and Place-Based Engagement

Panel description

How can heritage, including intangible cultural heritage, build meaningful, ethical, and lasting relationships with diverse publics in an age shaped by intelligent media?

Bringing together academic and professional perspectives, this panel explores Chinese short-video platforms, popular religion and cultural tourism in Hong Kong and Macau, arts technology, and place-based cultural engagement at Hong Kong International Airport. It examines how strategic communication can move audiences beyond discovery and attention towards understanding, participation, and lasting cultural connection. The discussion will consider how cultural context, community authority, creative interpretation, ethical governance, and trusted partnerships can ensure that technology and wider visibility support transmission, community benefit, and public value.

Session format

Four 15-minute presentations by Qian Guo, Kwok Shing Chan, Mathias Woo, and Karen Ng, followed by a moderated discussion and audience Q&A involving all five participants, including Natalia Grincheva.

Kwok Shing Chan
Panellist

Kwok Shing Chan

Kwok Shing Chan is an anthropologist, receiving training in Hong Kong and U.K. with a focus on Chinese culture and society. His research interests are Chinese lineages in rural Hong Kong, religious-cultural tourism and governance across the Straits, and Chinese customary mortgage practices in Hong Kong and Taiwan under colonial administration.

Qian Guo
Panellist

Qian Guo

Dr Qian Guo is an Assistant Professor at the Centre for Social Sciences, Southern University of Science and Technology (SUSTech), an Associate Researcher at ELICO (Lyon), and Deputy Director of the Editorial Office of Heritage—a leading CSSCI-indexed journal in China. Her research interests include intangible cultural heritage communication on social media, algorithmic curation, AI driven transformations in heritage practice, and the interplay of digital platforms, cultural policy, and creative industries. She has conducted extensive fieldwork across multiple cities in the Greater Bay Area, as well as in other countries including Turkey and France, dedicated to understanding the visibility and sustainability of cultural heritage in diverse cultural contexts; this research has been supported by the French Embassy's Fund for Humanities and Social Sciences. She is the author of a French-language scholarly monograph, Réinventer le patrimoine urbain chinois (2025), and has published multiple papers in journals including Culture & Musées and Emerging Media.

Ms. Karen Ng
Panellist

Karen Ng

General Manager, Corporate Branding & Marketing at Airport Authority Hong Kong

Karen is leading the strategic development of the Hong Kong International Airport brand across integrated marketing, customer engagement, and cultural initiatives. With more than 30 years’ experience in global agencies and corporations, including Huawei, TCL/ALCATEL, and CATALO, she brings deep expertise in branding, communications, and audience engagement.

Working across branding, tourism, arts, and culture, Karen helps position HKIA as both a leading aviation hub and a gateway that showcases Hong Kong’s creativity. Her work spans brand strategy, destination marketing, passenger experience, and partnerships with cultural institutions, artists, and commercial organisations.

She is passionate about using creativity, culture, and collaboration to build meaningful connections among people, places, and communities.

Mr. Mathias Woo
Panellist

Mathias Woo

Co-Artistic Director cum Executive Director, Zuni Icosahedron

Mathias is renowned for striking aesthetics merging literature, history, architecture, and philosophy, his 200+ productions worldwide revitalise Chinese and Asian traditional arts through spatial design and arts technology.

He serves as mastermind and curator of the Jockey Club Learning Chinese Culture through Arts Tech Theatre Programme, and has created Buddhist-inspired works such as a piece integrating the Heart Sutra with Bach. In 2025, he founded Zuni Arts Tech Lab. In 2024, he worked with a national master-level team on ZdX Theatre – Chinese Opera ABC and an adaptation of Jin Yong’s The Smiling, Proud Wanderer. He has curated the Z Innovation Lab since 2017 and launched the Architecture is Art Festival in 2009. His honours include Best Adapted Play (9th Chinese Theatre Awards) for Left Unsaid, top East Creative Award prizes, and the International Design and Kyoto Global Design Awards.

Natalia Grincheva
DISCUSSANT

Natalia Grincheva

School of Creative Industries, LASALLE, University of the Arts Singapore

About the Forum

A Forum on ICH, Communication & AI

The 4th Forum on Digital Dissemination and Innovative Development of Intangible Cultural Heritage convenes scholars, practitioners, and innovators around a single question: how can ICH thrive in an age shaped by intelligent media?

This forum invites research that explores the dynamic interplay between Intangible Cultural Heritage (ICH), strategic communication, and cutting-edge digital technologies, particularly Artificial Intelligence, in fostering global understanding, driving innovation, and shaping cultural diplomacy. We welcome critical discussions on how ICH can be effectively communicated and revitalized through intelligent media to promote cross-cultural dialogue, enhance soft power, and contribute to sustainable development in an interconnected world.

The forum also aims to translate research into impact and to showcase AI-powered public engagement tools and methods for ICH communication, with explicit attention to culturally respectful design and effective AI-driven communication.

Forum Theme

Intangible Cultural Heritage in the AI Age:
Strategic Communication, Innovation, and Global Engagement

Suggested Topics

Four Thematic Tracks

Topics include but are not limited to the four tracks below. Submissions that bridge tracks or open new questions are warmly welcomed.

01
Track One

ICH as Soft Power and Public Diplomacy in the Digital Era

  • ICH as a tool for public diplomacy and nation branding.
  • Strategic communication frameworks for global ICH visibility and trust-building.
  • Empathy-driven, cross-cultural narrative strategies and audience reception.
  • Measuring soft-power impact through digital analytics and experimentation.
  • Policy and governance for AI-mediated ICH in international relations.
02
Track Two

Digital Intelligence, AI & Innovation in ICH Safeguarding and Revitalization

  • AI-powered public engagement and creative content generation for ICH.
  • AI chatbots, agents, and analytics for inclusive community participation.
  • Authenticity, ethics, and the boundaries of AI-generated ICH content.
  • Emotion-centered design to counter “digital drain” and preserve cultural depth.
  • Business models for ICH content ventures; design thinking for innovation.
  • XR and virtual environments for ICH community engagement and transmission.
  • Cross-domain migration of ICH culture; aesthetics and AI mediation.
  • Innovation in ICH protection and transmission technologies.
03
Track Three

Global Engagement, Cross-Cultural Dialogue & Intergenerational Transmission

  • ICH communication governance, ethics, and measurement in a global context.
  • ICH authenticity and cross-cultural communication.
  • Outreach strategies aligned with UNESCO priorities for global impact.
  • ICH digital ecosystems and tourism integration; destination branding.
  • Influencer marketing (human or AI/digital) and creator collaborations.
  • Community co-creation and education through digital platforms.
  • Dissemination platforms, public participation, and intergenerational collaboration.
  • ICH education and digital literacy for global audiences.
  • ICH museums and innovative preservation; product and fashion design with ICH elements.
  • ICH games, metaverse/XR productions for youth engagement.
  • Data-driven ICH communication strategies and public-opinion management.
  • ICH brand communication and digital consumption innovation.
04
Track Four

Policy, Governance & Sustainable Development

  • ICH protection, transmission, and policy research.
  • Innovation in ICH protection and management mechanisms.
  • ICH economy and industrial innovation.
  • ICH and rural revitalization through digital communication.
  • Construction of ICH professional systems.
  • Other research related to ICH digital communication.
Important Dates

Key Dates & Deadlines

All dates refer to Hong Kong Time (HKT, UTC+8). Bookmark this page. We'll post updates as they become available, including acceptance notifications, programme details, and venue information.

Stage 1 · Closed
15 Jun
Deadline for extended abstracts of 1,500 words, excluding references
Stage 2 · Closed
6 Jul
Notification of acceptance sent to the corresponding authors
Stage 3 · Closed
10 Aug
Deadline for the submission of full papers to enter the paper award
Stage 4 · Closed
31 Aug
Deadline for the submission of all accepted full papers
Stage 5
18-19 Sep
Forum convenes at HKBU campus

All dates refer to Hong Kong Time (HKT, UTC+8) 2026.

Recognition

Best Paper Awards

Top Faculty Papers

Recognizing outstanding research contributions from faculty across the four thematic tracks.

Top Student Papers

Honoring exceptional graduate and postgraduate research that advances the field.

Host & Partners

Organizers

The forum is co-hosted by leading institutions in communication, business, creative arts, fashion and design, and computational art.

Main Organizers
School of Communication, HKBU
School of Communication,
Hong Kong Baptist University
Main Organizer
Shanghai Jiao Tong University
Institute for Cultural Innovation and Development,
Institute of Cultural and Creative Industry,
Shanghai Jiao Tong University (SJTU)
Main Organizer
Co-organizers
School of Business, HKBU
School of Business,
HKBU
Co-organizer
School of Creative Arts, HKBU
School of Creative Arts,
HKBU
Co-organizer
College of Fashion and Design, Donghua University
College of Fashion and Design,
Donghua University
Co-organizer
Center for Computational and Cross-disciplinary Art, Northwestern Polytechnical University
Center for Computational and
Cross-disciplinary Art,
Northwestern Polytechnical University
Co-organizer
School of Journalism And Communication, Minzu University Of China
School of Journalism And Communication
Minzu University Of China
Co-organizer