First Semester,
2010-2011 Revised 29 Aug 2010
WED 10:30-13:20
CVA111
Ringo Ma, PhD
Professor
Office: CVA 914
Phone: 3411-7483
Office Hours: Mon 10:00-12:00; Wed 15:00-19:00
E-mail: ringoma@hkbu.edu.hk
http://hkbu.edu.hk/~ringoma/
LU
Chen
Office: CVA 809
Phone: 3411-5160
E-mail: 09466592@hkbu.edu.hk
Infante, D. A., Rancer,
A. S., & Womack, D. F. (2003). Building communication theory
(4th ed.).
(Links among the three are indicated in
parentheses.)
Course Learning Outcomes After
taking this course students should
be able to: I.
understand the nature of theory, and how
theory is constructed and applied; II.
understand and evaluate some major theories of,
and approaches to, communication that have been presented by scholars; and III. apply some
theories to examine actual communication processes. |
Student
Learning Activities A.
Lectures (I, II, III) B.
Case study (I, II, III) C.
Role playing (I, II, III) D.
Student presentation (I, II, III) E.
Group Project (I, II, III) |
Assessment
Methods 1.
Project One: Learning Package--20% (I, II,
III, B, C, D, E) 2.
Project Two: Theoretical Analysis of Selected
Cases--20% (I, II, III, B, D, E) 3.
Five Quizzes--50% (I, II, III, B) 4.
Attendance & Participation--10% (III, A,
B, C, D, E) |
CLASS SCHEDULE AND
Week |
Date |
Class
Activities |
2 |
08/09 |
Course
Orientation |
3 |
15/09 |
Project
One: Group 1 (Chap. 1 & 2), Group 2 (Chap. 3) |
4 |
22/09 |
Quiz
1 (Cha Chap.
4/5 |
5 |
29/09 |
Chap.
4/5 Project
One: Group 3 (Chap. 4) & Group 4 (Chap. 5) |
6 |
06/10 |
Quiz
2 (Chap. 4/5) Chap.
6/7 |
7 |
13/10 |
Chap.
6/7 |
8 |
20/10 |
Quiz
3 (Chap.
6/7) |
9 |
27/10 |
Cha |
10 |
03/11 |
Cha Project
One: Group 7 (Chap. 8) & Group 8 (Chap. 9&10) |
11 |
10/11 |
Quiz
4 (Cha Chap.
11/12 |
12 |
17/11 |
Chap.
11/12 Project
One: Group 9 (Chap. 11) & Group 10 (Chap. 12) |
13 |
24/11 |
Quiz
5 (Chap.
11/12) |
14 |
01/12 |
Project
2 |
Please note:
Only the following sections in Chapter 8, 9, and 10 will be tested in Quiz 4:
Chapter
8:
|
Chapter
9:
|
Chapter
10:
|
There will be five
quizzes during the semester, which will constitute 50% of the semester grade
(the highest one will be 15%, the lowest one will be 5%, and each of the
remaining three will be 10%). These quizzes will cover exclusive sets of
information, that is, they will not be cumulative.
In this project, each
group presents a learning package to the class. For example, a group can
present cases related to the assigned chapter(s), and then (b) conducts class
discussion and activities based on the cases presented. Each group has to
submit a written report indicating the approach(es) used for presentation, the justification for the
approach(es), and the expected learning outcomes. The
written report is due on the same day but before the group presentation.
In this project each
group presents a communication problem or an unusual communication phenomenon,
and then provides a theoretical analysis through applying communication
theories learned in the course. Each member should apply a theory different
from the rest of the group and prepare a full-page double-spaced written
report. In the written report, list the communication problem/phenomenon and
the name of the theory to be applied before analysis. On the day of
presentation, the following will be collected from each group: a hard copy of
the PowerPoint file used by the group and a written report from each member.
Attendance is
mandatory in this course. Any student who misses more than six (6) hours,
unexcused, is subject to dismissal from the course. In addition, each hour will
result in a loss of 1%.
5 Quizzes--50%
Project One--20%
Project Two--20%
Attendance & Participation--10%