2005-2006, The 2nd Semester
COMM2320--Communication Research, Section 1
MONDAY 9:30-12:20 WLB305
INSTRUCTOR
Ringo Ma, Ph.D.
Professor
Office: RRS 630
Phone: 3411-7483
Office Hours: Mon 14:00-17:00; Wed 14:00-17:00
E-mail: ringoma@hkbu.edu.hk
http://hkbu.edu.hk/~ringoma/
Teaching Assistant
LI Minyan (Miss)
Office: RRS 631
Phone: 3411-5160
E-mail: 04415574@hkbu.edu.hk
TEXTBOOK
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Frey, L. R., Botan, C. H., & Kreps, G. L. (2000). Investigating
communication: An introduction to research methods (2nd ed.). Boston:
Allyn & Bacon.
|
|
COURSE GOALS
Students in this course will
- understand the relationship between philosophy, theory and research, and
research methodologies in the study of communication;
- become a knowledgeable consumer and limited producer of communication research.
A major goal in higher education is to teach students how to create knowledge,
rather than merely transmitting knowledge (because the theories and job skills you learn now can become outdated
at the time you join the work force). COMM2320 fulfills this goal.
與其給魚吃﹐不如教如何釣魚!
COURSE SCHEDULE
| Week | Date | Class Activities |
| 2 | 16/01 | Course Orientation
Phase 1: Chap. 1/2/3 |
| 3 | 23/01 | Phase 1 |
| 4 | 30/01 | 爆竹聲中除舊歲
唱K吊嗓迎金狗 |
| 5 | 06/02 | Phase 2: Chap. 4/5/6
Library Workshop
Venue: Multimedia Computer Laboratory, Level 4, Main Library, Shaw Campus |
| 6 | 13/02 | Phase 2
Individual Project Due |
| 7 | 20/02 | Phase 3: Chap. 7/8/9/10 |
| 8 | 27/02 | Phase 3 |
| 9 | 06/03 | Midterm Exam |
| 10 | 13/03 | Phase 4: Chap. 11/12/13/14 |
| 11 | 20/03 | Phase 4 |
| 12 | 27/03 | Group Project I Presentation |
| 13 | 03/04 | Phase 5: Chap. 15
Research Proposal Writing |
| 14 | 10/04 | Group Project II Presentation |
| 15 | 17/04 | Easter Holiday |
| 16 | 24/04 | Group Project II Presentation |
INDIVIDUAL PROJECT: Research Idea (15%)
You are required to identify a non-professional, real-life research experience. Include the following
headings in your report:
- Statement of the problem (significance of the problem & research questions)
- Method (design, measurement, & procedure)
- Results
- Conclusions and Discussion
Neither library research nor statistical analysis is required for this project.
GROUP PROJECT I: SPSS Exercise (15%)
Each group presents a report of statistical analyses utilizing the SPSS (Statistical
Package for the Social Sciences) software package. The data to be analyzed by each group will be provided in class.
Include any two of the following four statistical procedures in your report:
- Related-Measures (paired) t Test
- Chi-Square Test
- Pearson's correlation (Measures of linear correlation using interval variables)
- ANOVA (Analysis of Variance)
You are required to explain the meaning, demonstrate the application, and attach SPSS output of
each statistical procedure in your report.
GROUP PROJECT II: Research Proposal (15%)
In this project, each group prepares a professional research proposal in its complete fashion.
Library research and complete documentation of non-original sources are required. Include the
following in your proposal:
- Problem statement
- Literature review
- Review of related theories
- Review of related Research
- Research questions and/or hypotheses
- methodology
- References
ATTENDANCE (10%)
Attendance is mandatory in this course. Any student who misses
more than six (6) hours, or two weeks of classes, unexcused, is subject to dismissal
from the course. In addition, each absence will result in a loss
of 1%.
GRADING
Individual Project--15%
Group Project I--15%
Group Project II--15%
Midterm Exam--20%
Final Exam--25%
Attendance--10%
FINAL NOTES
- Academic dishonesty in the form of cheating and/or plagiarism in all its forms will result in a grade of
"F" for the assignment.
- The deadlines for all assignments in this course are "hard" deadlines; no late submission will be accepted
except in the case of a documented disaster.
- Don't do to others what you wouldn't have others do to you (子曰﹕“己所不欲﹐勿施於人。”).
請注意﹕上堂遲到早退﹐堂上交頭接耳均屬侵犯別人專心聽課權益的行為。