Teaching Videos
Arranged in alphabetical order of the title of the video
Brand Building and Marketing Segmentation for LEGO®
樂高的品牌建立和市場劃分
(Guest: Kenny Sham; Host: Melannie Zhan)
000775
Convergence of Traditional and Digital Public Relations Strategies in Corporate Brand Promotion
企業品牌推廣之傳統與數碼公共關係戰略整合傳播
(Guest: Katherine Chan; Host: Felicia Fan)
000344
Design Thinking for Media Innovation
媒體創新的設計思維
(Guest: Freddy Law; Host: Rufina Chan)
000334
Public Relations for Technology Companies
科技公司公共關係
(Guest: Rachel Wu; Host: Vincent Huang)
000591
Social Listening and Crisis Management
社會聆聽與危機管理
(Guest: Ruby Wan; Host: Liane Lee)
000548
Using Digital Media for Corporate Social Responsibilities Communication and Stakeholder Engagement
運用數碼媒體於企業社會責任傳播及持份者參與
(Guest: CF Kwan; Host: Meigi Wong)
000337
Business Transformation and Agency in the Digital Era
數碼時代的商務與機構轉型
(Guest: Edison Woo; Host: Sunny Lam)
000323
Corporate and Marketing Communication in the Digital Era
數碼時代的企業傳訊與市場推廣傳訊
(Guest: Ralph Szeto; Host: Lennon Tsang)
000405
Experience Design and Audience Engagemenet: Tai Kwun
體驗設計與受眾參與：大館
(Guest: Tobias Berger; Host: Terry Ng)
000313
Roles of Media in Marketing Communication: The Channel, The Agency, and The Product
媒介、廣告代理及產品：媒體在營銷傳播中的多重角色
(Guest: Chloe Leung; Host: Benjamin Cheng)
000489
Social Media Marketing Strategy for Virtual Insurance in Digital Era
虛擬保險在數碼時代的社交媒體市場策略
(Guest: Basil Cheung; Host: Fred Yeung)
000337
Using OOH Advertising for Consumer Engagement
運用戶外媒體廣告進行消費者互動
(Guest: Shirley Chan; Host: Kara Chan)
000411
